St. Austell Brewery - Analytics Consultancy

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Very Comprehensive
The Client

Brewing beer since 1851 - St Austell Brewery is one of the largest breweries in the south west of England running 174 of the most popular pubs in Devon, Cornwall and the Isles of Scilly. They are famous for their award winning ales: Tribute, Tinners and Proper Job.

The Challenge

St. Austell Brewery requested the help of Storm to make sense of their web site analytics data and social media campaigns. We were asked to analyse and interpret visitor behaviour and site performance over a 12 month period. The interpretation of this data would enable St. Austell Brewery to determine what strategy it could or should pursue in order to attract more unique visitors, maximise visitor engagement and generate stronger brand loyalty.

The Execution

Storm used its experience to analyse and interpret the site's visitor behaviour data. The data was extensive and filled with interesting trends to investigate. Storm put together a report which clearly set out the problems areas and identified potential causes along with suggestions for improvement. The report allowed St. Austell Brewery to prioritise its online activities to implement many of the recommendations made by Storm.

Our thoughts..

As regular consumers of this client's product, it was a real pleasure to work their marketing team to spread the word to more people!