Project Planner - Storm Consultancy

Get Started
Basic Details
About Your Project
The Audience
Site Structure
Marketing Plan
Finding Your Site
Your Competitors
The Clever Stuff
Finish

Let's Get Started

The Storm project planner is designed to help you think about all aspects of your project, some of which you may not yet have considered.

Some questions are optional; however, please do try to give us as much information as possible. This will help to give us a better understanding of your project and provide you with a more accurate quote.

If you are unsure what information we are looking for with any question, click on the question mark icon for more information and examples.

A few quick details

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We have loaded your previous saved project plan. You can continue working on this or start a new plan.

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Your name Contact phone number Contact email address Company or organisation Existing website URL (if applicable) How did you hear about Storm? Who will be managing the project? Project timeframe or deadline Project budget (ex VAT)

An overview of your project

What are you trying to achieve? If other, please give details Is this a standalone project, or part of a wider campaign? How will you measure the success of this project?

Exploring your audience

Who is the website for? (e.g. customers, suppliers, your staff) If applicable, do you have a profile of your ideal visitor? (sex, age, job, nationality) What tasks should users perform? (e.g. read information, view products, contact you) Is there a goal for users to achieve? (e.g. complete a sale, register an account) How do you want users to perceive your site? (e.g. corporate, fun, contemporary)

Your site structure

Can you provide a plan of the website structure? Can you describe the type of content on these pages? How will users be funneled towards the goal? (e.g. Products > Product > Buy Now!)

Marketing your site

Do you have a marketing plan for your website? If so please describe it.If you don't and would like help here, please just say so. Are you interested in us helping you with the following? If other, please provide details What creative elements do you have available? (e.g. logos, product images)

Finding your site

What questions would a customer ask a search engine to find you?(e.g. where can I buy ski boots in Bristol? or who can save me money on long distance calls?) Who will be linking to your website?(e.g. directories, other websites you are involved with, blogs etc.) How are you going to encourage people to link to your website?(e.g. by providing free resources for visitors to use) Are you directing users to your website via offline means?(e.g. print advertising, business cards)

Your competition

Are there any competing websites that you like? What do you like about them any why?

The clever stuff

Do you require any of the site content to be editable by yourself? Do you require any complex/interactive features? (e.g. gallery, survey, media streaming)

Almost done

Congratulations, you're almost there!

If you'd like to save your plan, have a cup of tea and come back to check it later please use the 'Save' button below.

Alternatively, If you'd like to send it over for one of the Storm team to look at, please click the 'Send to Storm' button. Please note that once your plan has been submitted to us, you will no longer be able to edit it.

What happens next?

Thank you for planning your project with Storm. A member of the team will be in contact as soon as possible to discuss your project with you.

In the meantime, why not take a look at some of our past projects, find out a little more about Storm and what we do, or say hello to our mascot turtle.

Save Your Plan

You can save your project plan and return to it at any time on any computer. To save your plan, enter your email address and a password below. When you return you will be asked for these details so we can find your plan. Once you have asked us to save your plan, any changes you make will be automatically saved for you.

If you want to save multiple plans then you must use unique passwords

Your E-Mail Address Password Please Re-Type Your Password Storm can contact me about my project

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Resume Your Plan

If you have previously saved your project you can resume it to continue planning by entering your email address and password below

Your E-Mail Address Password

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Saved!

Your project plan has been saved successfully! Thank you for planning your project with Storm, we hope you'll be back to continue soon. If you require any assistance thinking about your project please contact us for some friendly advice.

Return to planner

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Saving & resuming your plan

We save your plan anonymously as soon as you start, ensuring you don't lose any ideas should your computer crash or you lose your Internet connection. Your data is saved every time you click 'Next'.

You can save your plan permanently at any stage by clicking the 'Save my plan' button. Having a saved plan allows you to continue working on it from any computer, you can even share it with collegues.

If you have saved a plan please click 'Resume saved plan' to continue, else choose 'Get Started' to begin planning.

Your Privacy

We will never use contact information collected in this planner to contact you without your prior concent and we never sell your information to third parties.

Contextualising your project

It is very important to place your project within the correct business & marketing context.

To do this, think about how your project will integrate with the rest of your organisation, what you want the project to achieve and how you are planning to measure its success.

The importance of profiling

In order for a website to be built effectively, It must be designed with the end user in mind (this could be your staff, customers etc).

The more you know about your users, the better a website can meet their needs.

I need some help

Storm are able to help you profile your target audience by supplying you with information such as - their search preferences, what key words they are searching for and how they interact with websites.

If this is something you are interested in, let us know in the planner.

Tell us about your website

Use this page to tell us as much about your website as possible. We'll be able to advise you and improve your plan based on the details you give us here.

Getting people to your site

Unless you have a captive audience (e.g. for an internal system) perhaps the most important part of your plan should be how you will direct the correct visitors to your website.

A website on its' own is like putting a poster in a field. Nobody will see it & nobody will interact with it.

If you know how you are planning to attract visitors please tell us in this section.

Working with search engines

Helping visitors find your site via search engines and directories is a complex and time consuming process.

This set of questions will help us gauge how much help you need to achieve the top spot.

Getting a head start

If a competitors has already produced something that impresses you, why not use that as a platform on which to improve. This applies to the design (look & feel) and functionality of a competitors offering.

Designing for flexibility

We userstand that you wont want to have to phone your web designer every time you want to change some text or update a picture on your website. So let us know what needs to be changable and we can let you take control.

How did you find Storm?

We're always keen to know how our clients found us. Were you referred by a friend, find us in Google or see one of our adverts?

Where does your project fit?

Will the project fit into a larger marketing push e.g. for the release of a new product?

Why should I measure my projects success?

Measuring your project allows you to evolve & improve your website based on past performance.

It will also allow you to measure the return on your investment.

What is the best way to measure?

Setting easily quantifiable & measurable goals such as '20% of the traffic to my website should view at least one product' or '50 qualified leads per month' will help you keep track of your websites performance.

Remember to be realistic and willing to revise them as the project progresses.

Download detailed example

You can download a more comprehensive example plan here.

What we need to know...

If you'd like your content to be editable by you please let us know. Also mention any forms, product catalogues, search boxes, videos or other non-text items you may want at this point.

Planning Pathways

An example pathway would be:
1) User arives at homepage.
2) User sees special offer & clicks.
3) User browses special offer and clicks add to basket.
4) From here, checkout process is followed.

Your website is likely to contain many pathways. We can help you taylor them to the needs of your users.

Plan your project online